Your company swag is made differently, not all are orders will offer the same results.
It may appear to be an understandable statement, however there are thousands of offices all over the globe that take wild swings and putt up with sub-par swag, typically only as a result of whoever is ordering it doesn’t know any better... lets put a stop to that!
There’s an enormous distinction between being thoughtful of your company swag items and simply throwing your company brand on the most affordable thing you'll be able to squeeze into a budget, and therefore the advantages of doing the previous go way, way beyond what you could possibly imagine.
Both internally at your company and externally, once you’re thoughtful with what you set your logo on, it’s sure to pay off.
Investing in high-quality swag has the potential to earn you additional positive impressions, build awareness, cultivate robust company culture, and build smart rapport between your brands image and your prospects.
So, with these advantages in mind, let’s check out 5 rules for ordering quality company swag, and the way they’re about to bring plenty of additional value to your branded merchandise.
1) ensure It’s superior
The number one rule once considering company swag is ensuring it’s high-quality!
Whether it’s t-shirts, notebooks, or bottles, the primary factor you’ll need to make sure of is that it’s a superior item that won’t begin falling apart with one use.
I mean, there’s an enormous difference between a bottle from Corkcicle versus some generic brand.
So many companies assume that people will want their company gear simply because the company brand is splashed all over it or hell, just because it’s free, however this isn’t true.
While the initial excitement of a brand new or free item may last around a week or so, if it’s not something you would use that's of true value, people are going to be over it just as quickly.
When you do take the time to select swag items that are worthy, individuals are going to use them way beyond that initial week, giving your swag additional longevity and also the likelihood to gather a lot of impressions.
Plus, they’ll truly relish using your swag items, and once people relish the swag they get, they tell people, providing you with some positive word of mouth buzz.
So, don’t opt for a lesser product... your wasting your money!
No matter what, investment in company gear is going to warren some amount of cash. So, if you have got the means, front the tiny little bit of extra cost to ensure that your company swag sticks around for an extended time, and doesn’t get tossed within a month.
If you’re on the lookout for high-quality custom swag, think about these items:
A notebook from moleskin
A power-bank with power! - opt for at least 4000Mah
A conference survival kit
An Ashland Water Bottle - BPA-free
T-shirts from Next Level, Bella+Canvas, or american apparel. (And make certain they’re printed with water-based ink.)
2) think Outside of the workplace
Our next rule for selecting quality swag that your team and fans are literally going to want is ensuring it’s something that's helpful even outside of the workplace.
Sure, company pens are nice, however will that get anyone excited?
Is anyone telling their friends about their branded flash drive? And is anyone still using the custom fidget spinners you thought you must own last year?
Think about it, and how much more useful it is when staff and customers are actually taking your swag home and really using it.
If it’s for example an umbrella, water bottle, or cool stickers, not only is your employee excited about them, but they’re going to be travelling around advertising for you with those items, exposing additional people to your brand.
What plenty of people don’t think about when getting swag is that the impressions you'll be able to gain once people like to take their branded gear outside of the workplace.
Putting your brand on something that folks may truly get on their own anyways, tho' it might take more effort and investment, it will be worthwhile in the long haul.
A waterproof jacket or cool pair of headphones, as an example, are things individuals would be likely to shop for on their own.
They’re nice things whether or not your company brand is on them, and have the flexibility to be used within the workplace or out.
3) take into account Thoughtful Details
When coming up with what sort of things you wish to order for company swag, consider which items you'll be able to use to relay little details about your company or its culture.
There are numerous ways that you can add small, distinctive touch points that make your swag feel rather more polished and thoughtful.
Creating a custom notebook? Have a small note or company tagline embossed or printed on the back of the notebook. A t-shirt? Have a unique note printed on yolk tag of the shirt.
Sports teams do that all the time.
The point here is thoughtful company swag will do more than raise brand awareness. It can even be motivating, unifying, and show your community you care.
4) company Culture in Mind
This rule is pretty straightforward..
When choosing company swag, make sure to keep your culture in mind. Knowing the overall personality of the brand will assist you in slimming down and choosing swag items that work.
5) Be inclusive
The word inclusivity has been obtaining heaps of buzz this year–– and for good reason.
For a start, people assume their own experiences and interests are obviously the common ones. Errmm... not true, not at all! People and companies are taking this concern more to heart lately and this is positive as opinions shape everything, big or small.
For years, tech companies have struggled to form a operating environment that's inclusive of women (not all), but in fact women are being driven away from their field.
Consider this graphic from girls who code:
The percentage of women entering the computer science field has been cut in half over the last thirty years. Whereas this can’t solely be blamed on lack of inclusivity, it's actually an element that ought to be thought of and improved.
The diversity problem goes way beyond women, too. Per USA today, black and Latino staff still only make up a combined three to five percent of the work force at top-grossing tech companies like Apple, Facebook, and Google.
So, how does swag slot in to this?
Yes, the matter of inclusivity is way larger than company swag, however inclusion are often promoted through small details, swag being one among them!
So, once you’re designing your company swag items, make sure to consider everybody within the workplace.
For example, if you recognise somebody doesn’t drink as a result of their spiritual beliefs, perhaps refrain from handing out company shot or wine glasses.
Or if you’re ordering attire like t-shirts or sweaters, make certain to incorporate choices in a women’s cut, not simply unisex.
Having choices like this is often a small way to promote inclusion and ensure everybody feels appreciated and cared for.
Choose with wisdom, Friends!
As you can see, effective swag choice needs a lot more thought and designing than merely what’s cheapest or easier. It may mean the distinction between swag that’s treasured and used, versus swag that’s in the bin after a week!
There’s loads at stake here. Taking the time to select out the correct swag will gain you impressions, promote company culture, and promote some positive brand buzz.
Follow the above, and you’re guaranteed to land some quality, thoughtful company swag everyone can truly love.